Fractional Commercial Executive
Senior commercial
leadership for
industrial scale
30+ years of global sales, business transformation, and executive leadership. Available as fractional CCO and advisor for B2B companies seeking commercial growth and organizational clarity.
Michael Bjerregaard Andersen
Fractional CCO & Advisor
Years of Commercial Leadership
Operating Income Growth
Brand Expansion in 24 months
Sales Organization Leadership
About
Senior Commercial Executive
Michael Bjerregaard Andersen brings three decades of hands-on commercial leadership to companies seeking growth beyond their current trajectory. As Chief Commercial Officer, Chief Sales Officer, and interim executive, he has consistently grown operating income, transformed sales organizations, and delivered measurable results in complex technical B2B environments.
His work spans global sales leadership, business transformation, market development, and P&L responsibility across industrial machinery, technical products, and equipment sectors. He combines strategic direction with direct execution, building winning commercial organizations and establishing sustainable growth models.
Now available as a fractional executive and advisor, he partners with forward-thinking industrial and technical companies during critical growth phases, transformations, and leadership transitions.
Services
Areas of Support
Fractional commercial leadership and strategic advisory across core business areas.
Fractional CCO & Commercial Leadership
Senior commercial leadership without the full-time commitment. Strategic direction and hands-on execution across sales, marketing, and customer relationships.
Sales Leadership & Market Execution
Building and strengthening sales organizations. Market penetration, sales force effectiveness, and consistent revenue growth.
Business Transformation
Commercial turnarounds and organizational realignment. Stabilizing, restructuring, and repositioning commercial functions for the long term.
Growth & Commercial Strategy
Strategy development and portfolio expansion. Identifying growth vectors, entering new markets, and scaling commercial operations.
Interim Executive Support
Interim sales, commercial, or leadership roles during transitions, expansions, or critical execution phases.
Board & Advisory Engagement
Advisory support on commercial strategy, market positioning, and growth execution. Executive board engagement.
Track Record
Proven Results
Operating Income Growth
Grew operating income from €12 million to €30 million (2014–2019) through structured commercial growth initiatives, operational efficiency, and market expansion in industrial manufacturing.
Functional Brand Expansion
Expanded a functional brand from marginal to 20% of company turnover within two years through targeted market positioning and portfolio development.
Sales Organization Leadership
Built and led global sales organizations serving major customers including Novo Nordisk and AstraZeneca. Established key account relationships and international expansion programs.
Full Commercial Accountability
Held P&L responsibility for commercial divisions. Managed board reporting, forecasting, and strategic execution with direct accountability for results.
Approach
Leadership Philosophy
Direct & Trustworthy
Clear communication and honest assessment of commercial challenges. No jargon. Focus on what actually matters for growth.
Calm Under Pressure
Decades navigating market shifts, turnarounds, and complex commercial situations. Brings steadiness and perspective to critical decisions.
Team-Oriented
Builds capability in existing teams. Strengthens sales leadership, aligns organizations, and creates the conditions for sustainable success.
Strategic & Operational
Combines big-picture strategy with hands-on execution. Equally comfortable in the boardroom and in front of customers.
Accountability Driven
Clear expectations, measurable outcomes, consistent follow-through. Focus on delivery, not status updates.
Relationship Builder
Extensive experience building and maintaining strategic customer relationships. Trust and long-term partnerships are central to how he works.
Experience
Career Highlights
Owner & Principal
Bjerregaard Andersen Partnering
Fractional executive and commercial advisory to industrial and technical B2B companies.
Chief Commercial Officer
GM Grafisk Maskinfabrik A/S
Led commercial transformation; expanded operating income from €12m to €30m through focused growth initiatives.
Chief Commercial Officer
GM Functionals
Expanded a functional brand from marginal to 20% of turnover through strategic positioning and market development.
Chief Sales Officer
FOM Technologies
Built global sales organization and established key international customer relationships.
Sales Director & Interim VP
Syntegon
Held sales leadership and interim executive roles; managed major global accounts including Novo Nordisk and AstraZeneca.
Sales Director
Bosch Packaging & Connected Industry
Led international sales organizations and established global customer relationships across multiple markets.
Education & Training
Fit
Ideal Situations
Companies that benefit most from fractional commercial leadership.
Need senior commercial leadership without a full-time hire
Planning significant growth or market expansion
Undergoing business transformation or restructuring
Sales organization lacks structure or leadership depth
Commercial strategy and operational delivery are misaligned
Navigating leadership transitions or coverage gaps
Contact
Let's Discuss
Your Situation
Whether you're navigating growth, transformation, or commercial leadership gaps, I'm available to explore how fractional support could help.
Get in Touch
I respond to all inquiries within 24 hours. Initial conversations are exploratory and without obligation.
michael@example.comWhat to Expect
- →Initial conversation to understand your challenges and objectives
- →Assessment of fit and how fractional support could help
- →Candid recommendation on approach and next steps